part 2, analyzing the macro environment and micro environment of s company, analyzing the marketing opportunities with the ansoff matrix and swot matrix 论文的第二部分分析了s公司所处的营销环境和s公司内部经营状况,并进行了swot分析和安索夫矩阵分析。
the theory review of diversified management since ansoff published the first paper named after diversification in 1957, the diversified management has been deeply studied in foreign countries and a thorough system has been set up 同时,论文深入分析了我国企业多元化经营的进入方式与组织结构,指出事业部制将是我国企业从事多元化经营所要采用的主要组织结构形式。
the word strategy we often use today was firstly applied in military terms . when the concept of strategy was introduced into the theory of business administration, a new notion came into being, i . e . business strategic management . the phrase strategic management was firstly put forward by an american scholar mr . ansoff, which the meaning of is : in order to ensure a company can persistently exist and perform and continuously develop its high-level executives conducts the long-term fundamental design and directing guidance regarding to the company ’ s all activities as a whole 本文将从五个方面对如何实现吉林省邮政持续发展进行深入探讨:第一,介绍企业发展现状,概述相关理论,提出本文的研究目的和思路;第二,从宏观经济环境、政策环境、市场环境三方面分析吉林邮政面临的外部环境;第三,重点就支撑企业发展的网络、财务和业务现状进行研究,并采用swot分析方法对企业面临的机会和威胁、优势与劣势进行综合分析;第四,在前两章分析的基础上,提出吉林省邮政企业发展的目标定位和战略选择;最后,在企业总体战略的指导下,具体提出业务组合、网络优化、企业文化建设等三项实施策略,以确保战略目标的实现。
the views available to explain the growth of the firm focus on the problems of essential nature of the firm ( e . g . contract theories, knowledge-based perspectives ), processing ( e . g . life cycle, penrose, chandler, kay, pettus and ansoff ) and strategy, organization and managerial methods ( e . g 现有企业发展的理论观点围绕企业的基本性质问题(例如,契约理论和知识基础观点)、过程问题(例如,寿命周期、penrose、chandler、kay、pettus、ansoff)以及战略、组织和管理方式(例如,战略理论、组织理论和各种管理方式)而展开。
(ansoff, 1965; castaner, 2002 ) in this dissertation, the author focus on the corporate level to examine two disputable issues : ( l ) whether and how diversified firms are able to derive benefits from multibusiness, and ( 2 ) whether different diversification mode will lead to the significant difference in corporate performance )er,2002)。本研究则主要从企业层面探讨了两个颇有争议的问题:(1)多角化经营是否会以及怎样给企业带来经济利益?(2)不同多角化模式是否会对企业绩效产生显著差异