According to the different situations of customers , the enterprises provide satisfactory products and service for customers through satisfying their personal demands , improve the customers ' loyalty and mines valuable customers , finally achieve the customer value maximization and bring rich profits for the enterprises 企业须根据客户的不同情况,合理配置企业资源,通过满足客户的个性化需求,为客户提供满意的产品和服务,提高客户的忠诚度,挖掘潜在有价值的客户,最终达到企业的客户价值最大化,为企业带来丰厚的利润。