According to our country ' s conditions and demands , this paper analyses and compares three kinds of network media - - business website , america online time wamer and eastday , and proposes some assume , and hopes that there is certain reference function to our country ' s development model of network media . we draw lessons from eastday model , set 针对我国的国情和需求,木文刘一我国的商业网站、美国在线时代华纳、东方网二种网络媒体进行了分析、比较,提出了自己的设想,希望对我国网络媒体的发展模式有一定的参考作用。
At the same time it also provides the service of sales , grasping the market tendency , strengthening technological exchange and cooperation , additionally building technical topic and forum , landing on each big search engine , issuing related information on correlation website , non - periodical search information on - line , registrating on some large - scale commercial website , and becoming the member 同时也为公司网上销售、掌握市场动态,加强技术交流与合作,增设技术专题和论坛,在各大搜索引擎登陆、在相关网站发布有关信息,不定期在网上搜索信息,在一些大型商业网站注册,成为会员。
Nevertheless , it should be considered that many media websites just be run in a very low level owing to the obstacle such as money , technology and mechanism etc . meanwhile , the media websites are destined to compete with those potent websites of commerce , government , telecommunication companies and overseas opponents after china " s joining wto , to occupy more users " attention 但应该看到有相当数量的网站受到资金、技术、人才和机制等问题的困扰,只能在低水平徘徊的现实。与此同时,媒体网站还面临着商业网站、政府和电信网站以及加入wto后境外著名网络媒体的大举进入,这些实力强劲的竞争势力注定要与媒体网站争夺有限的注意力资源。
This paper adopts the research methods of demonstration and contrast . through the review of development trace of media websites in mainland and the analysis of their competitive opponents , their survival circumstances are drawn clearly . through the contrast with commercial ones and the analysis of the survival advantages and disadvantages of media websites , a role location and commercial strategy is proposed 本文主要采用比较分析法和实证研究法,通过对大陆传媒网站发展历程的回顾、竞争势力的分析,勾画出其外在的生存环境;通过与商业网站的比较,明晰大陆媒体网站的生存优势和发展缺失;在此基础上,提出大陆媒体网站的角色定位和赢利策略。